Turn the right inquiries into clients who sign, pay, and respect your time.
For residential interior designers
Get the system
Know who's a fit, what they really want, and what the project actually needs before you get to yes. Steal my 5 ready-to-use intake tools, $47 today (regularly $197).
As featured in
The problem is
when they tell you.
Real talk
Your client will eventually tell you everything. They do not intentionally leave things out. They simply do not know what matters yet.
So you find out later that the dining table really needs to seat twelve. That someone else has final approval. That the sofa cannot make the turn at the stairs. Or that the project was never a good fit for your firm in the first place.
What you don't ask now, you often pay for later.
Fewer Surprises
Uncover the details that usually surface after the work has already begun.
Clearer Scopes
Understand what the project really requires before you price or design.
Better Fit Clients
Know whether the project is worth pursuing before you invest hours in it.
What the right questions give you:
- Perri M., Interior Designer
This isn't paperwork.
The better the information you collect, the better you can scope, price, and design the home correctly.
The design starts here
Your questionnaires aren't there to make you look organized. They help you make better business and design decisions.
Better decisions
There is a specific time to ask each question. I'm giving you the sequence, so neither of you gets overwhelmed.
Timing is everything
5 ready-to-use client intake tools that help you ask the right questions at the right time, from first inquiry through project closeout. No staring at a blank document wondering what you forgot to ask. The questions, timing, structure, and sequence are already built.
Meet the system
Every tool comes as an editable Word master plus a fillable PDF and a printable PDF. Drop in your logo, change the fonts, reword any question. Nothing is locked, nothing is an image of text, nothing fights you.
Word + PDF, for all 5
Already selected, sized, and placed to help your client visually choose. The images are intentionally neutral, so they work for a coastal cottage client and a downtown penthouse client. Use them as is or swap in your own project photography.
28 placed images
Know which tool to use, who completes it, when to send it, and what to do with the answers. Plus 4 ready-to-use Google Forms: send the link, they complete it, and their answers come back to you.
Start Here Guide
What's inside: already done, ready to customize.
5
What the project really requires.
4
How they actually live in the home.
3
What they’re realistically prepared to invest.
2
Who really makes the decisions (it’s not always who called you).
1
Who’s actually a fit for your firm.
How does this sound?
05 · When the project is complete
04 · After they say yes
Project Closure Questionnaire. Close the loop before you close the file. Your client rates the service and design experience, gives feedback on communication, flags anything still outstanding, and you ask for a testimonial and referrals. Included in Word + PDF + a ready-to-use Google Form.
Project Onboarding Form. Collect the practical details before they become expensive details.
03 · During the consultation
In-Home Consultation Designer Worksheet. 60 questions for you, including red flags, estimated investment, and lead grading.
02 · Before the consultation
Pre-Consultation Client Questionnaire. Understand who they are, how they live, what they want, and what they expect to invest.
01 · Before the first call
Pre-Discovery Call Questionnaire. Know the shape of the project before you pick up the phone.
The whole Plan
“I’ve had one but it’s not NEARLY so thorough and I got busy and never updated it. So when I saw yours come in, it was perfect timing.”
Perfect timing.
- Pamela S.
“You share not just your knowledge but also your actual documents. You know they work and you share them with us. I love that.”
Documents that actually work.
- Tara K.
“In the documents, you share what works for you with actual examples, not blank templates only. I was hoping this would be the case and you knocked it out of the park.”
Real examples, not blank templates.
- Charlotte B.
“I found it hard to remember all of the important questions I needed to ask. These make it SO easy and I never miss a thing.”
I never miss a thing.
- Camille R.
One payment. Instant digital access.
Free updates as the system improves
Start Here Guide included
$47 today
Regularly $197. Save $150 today.
77 editable Word pages + 28 placed images
4 ready-to-use Google Forms
Word + fillable & printable PDFs for all 5
What you get
5 ready-to-use client intake tools
The investment
Here’s the thing:
You get to start with the result.
I’m John McClain. For more than sixteen years, I ran residential interior design firms in Florida and Los Angeles.
I built my firm into a multi-seven-figure business, managed a team, and had roughly twenty projects of various types moving through the business every single year. But none of that is why this system works.
It works because it was refined inside actual client conversations. Real homes. Real projects. Real mistakes. Real questions I wished I had asked sooner. The value isn’t simply having questions on a page. It’s knowing which questions matter, when to ask them, and what the answers are telling you.
I already did the trial and error.
You’d rather customize something proven than spend another weekend building forms from scratch.
You want a polished process from first inquiry to closeout, no matter how busy you are.
You want to qualify better-fit clients without making the conversation feel awkward.
You’ve finished a consultation and later realized, “I should have asked that.”
You kind of know what to ask, but too much of it still lives in your head.
You know how to work with clients. You just want the important questions to never get missed.
This system is for you if…
“We never entertain.”
A real consultation
That’s what the husband told me during a consultation. His wife immediately said, “Absolutely we do!” She had moved to a new city and wanted her new colleagues over. Her husband had no idea.
That one answer changed how we thought about the home. And I only got it because the question was on the form in my hand.
That’s the difference between asking generally and having a process designed to uncover what actually matters.
These aren’t just questions. The timing is part of the system.
Why these questions matter
You could ask AI to give you a list of questions for an interior design client. That’s not what this is. These questions were built and refined inside real client relationships, then organized around what a client is thinking, deciding, and ready to tell you at each stage.
Happiness Guarantee
7 Day
I want you to feel good about what you purchase from The McClain Method. Take a look through the Complete Client Intake System and make sure it’s right for your business. If it isn’t, request a refund within 7 days of your purchase.
Try it. Make sure it fits.
Your purchase is protected
The one that feels too small to bother with. The one you’re sure you already know the answer to. The one your client assumes you already understand.
That may be the question that changes the entire project.
5 client intake tools • Word + fillable & printable PDFs • 4 Google Forms • Instant digital access. $47 today (regularly $197).